CONNEXUS CREDIT UNION

NAVIGATING MERGERS, TRANSITIONing customers, AND INSTILLING VISION

MARKET RESEARCH + PRE-PRODUCTION + FILM PRODUCTION + DELIVERY

EMPATHY IS A POWERFUL ALLY

Connexus had a heart and an track record of growing their organization for the sole benefit of their customers and by doing so, they were leveraging growth to create industry-leading products and services, but they wanted to ensure that these new customer acquisitions and new services didn't slip through the cracks. We were tasked with creating a campaign of 12 videos, from :90, :60 and :30 second spots, and :15 second spots. These commercials were a part of a campaign for mobile banking, and were created to showcase the convenience and ease of using the credit union's mobile banking app.

Our team was responsible for all aspects of the production process, including casting talent, scouting locations, and handling all motion graphics and compositing work. We worked tirelessly to bring these commercials to life, and we are proud of the end result. The commercials vary in length, but all showcase the benefits of using Connexus Credit Union's mobile banking app. From checking balances on the go to transferring funds, the app makes managing your finances a breeze. In addition to our video production work, we also captured a large collection of photos which Connexus was able to utilize for their website, print and mobile campaigns.

Connexus is a full-service credit union, nationally recognized by Forbes, CNN Money, PC Magazine, AARP, BankRate.com and Kiplinger.

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MERGING BRANDS IS DIFFICULT

Connexus was merging with Airline Pilots Association Federal Credit Union which represented mostly professional pilots. During our initial discussions and ideation, we suggested that instead of simply producing a video press release, that Connexus take the first step to build a bridge to their customers. We suggested creating a film to highlight the day to day experience of being a pilot, and how Connexus, as a bank, integrates with them. With this approach, Connexus would both show their bank features and also how those features best serve their customers needs. Through live interviews with real airline pilots, we were able to honestly and realistically canvas the challenges and successes that a pilot faces day to day. We also directed a natural integration of products and services into this video through real-life situations that their customers could relate with.